The 11th Annual Lake Lure New Year's Day Polar Plunge is back with the strength of a glacier as it returns "shoreside" at the Lake Lure Public Beach. Join us as we run headlong into 2019 by plunging into beautiful Lake Lure on New Year's Day. Why would we do this? It's all to support our first responders of Hickory Nut Gorge. Doing something wild and crazy on the first day of the year is just a bonus! Prizes will be awarded to the best costume across several categories. Stay tuned for further updates, and be sure to follow theLake Lure New Year's Day Polar Plunge Facebook Page!