• Marketing & Communications

  • Promoting the Gorge for Economic Prosperity

    The Chamber of Hickory Nut Gorge serves as the promotional hub for our community to build brand awareness and connect citizens, businesses and visitors. Through targeted marketing and communications efforts, the chamber’s focus areas include:

    • Manage Lake Lure, Chimney Rock and Gorge community branding.
    • Create and maintain an online presence as a central clearinghouse for information on businesses, community organizations and events.
    • Improve local maps, signs and information availability.
    • Promote our community as a great place to live, work and run a business.
    • Recruit new businesses and residents, and create relocation packages catering to these audiences.
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  • Our mobile app puts Gorge businesses and organizations on the map, lists events, and local hot deals.

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  • The Chamber, in partnership with The Town of Lake Lure and the Rutherford County Tourism Development Authority helped re-brand the festival, gain new sponsors, and increase attendance.