Your Local Harley-Davidson Invites Asheville, N.C. Residents to Ride, React and Shape the Future of the First Electric Harley-Davidson Motorcycle – Project LiveWire

 
What:      Innovation, meet heritage.  Recently Harley-Davidson revealed Project LiveWire – the first Harley-Davidson electric motorcycle.
 
In keeping with the company’s customer-led product development approach, the company is taking Project LiveWire to consumers across the country, including fans in Asheville, who will be able to ride the bike at Harley-Davidson of Asheville, August 28-30, and provide feedback to help shape the future of Harley-Davidson’s first-ever electric motorcycle.  Even those who don’t yet ride will have the opportunity to feel the power of Project LiveWire through Jumpstart – a simulated riding experience.
 
While not immediately for sale, Project LiveWire is specifically designed for the purposes of getting insight into rider expectations of an electric Harley-Davidson motorcycle.
 
Licensed motorcycle riders can now register online for their chance to demo Project LiveWire Experience at an upcoming tour stop. Riders can visit ProjectLiveWire.com to view upcoming Project LiveWire Experience tour stops and dates, and can select a preferred time and date. Registration is required at least three (3) weeks in advance.

Register HERE for a chance to win a slot to ride! 

Harley-Davidson also invites anyone who is interested in the possibilities of the future to follow and engage with the company on its social media channels, including Facebook, Twitter and Instagram.
 
Media Opportunities:
Morning/Noon Show segments from Harley-Davidson of Asheville Friday, August 28 - Sunday, August 30
Limited demo ride opportunities available for media with a valid motorcycle license
View the Project LiveWire Experience elements, including the Jumpstart 
Interview Opportunities:
A representative from Harley-Davidson of Asheville
Local Harley-Davidson customers that participate in the Project LiveWire Experience 
When:             Friday, August 28 – Sunday, August 30 (9 a.m. – 5 p.m. EST)                  
 
Where:    Harley-Davidson of Asheville
20 Patton Cove Rd/ Swannanoa, NC 28778
 
Contact:
Michelle McCain, Marketing Manager
Harley-Davidson® of Asheville
828.581.2000
Marketing@HDofAsheville.com